<?xml version="1.0" encoding="UTF-8" ?><xml>
  <node>
    <ID>37</ID>
    <title>Conference Kick-off</title>
    <session_type>Keynote</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Opening remarks by blogger TechLinz and CEO, Massive Media, producer of the F5 EXPO. Join Lindsay in this high energy presentation on technology in 2010 as she shares her vision on building your business in the digital world. &lt;/p&gt;
&lt;p&gt;This will be an interactive presentation with networking amongst the audience and live audience participation through tweeting and sms.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;8:30 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;9:15 am&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>42</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/techlinz"&gt;TechLinz&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/conference-kick"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>41</ID>
    <title>Malcolm Gladwell - Innovation &amp;amp; Limitation</title>
    <session_type>Keynote</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Presentation Teaser:&lt;br /&gt;
The explosion in social media has created enormous excitment about how these new tools can transform human engagement. But is there a downside of things like Twitter and Facebook? What aren't they good at? And how does understanding the limitations of these innovations alter the way we pursue social change?&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;3:00 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;4:00 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location></Location>
    <speaker1_id>40</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/malcolm-gladwell"&gt;Malcolm Gladwell&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/malcolm-gladwell-innovation-limitation"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>99</ID>
    <title>Search Marketing in 2010</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>10 ways to drive more traffic</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5seo&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5seo" title="www.hootsuite.com/feed/f5seo"&gt;www.hootsuite.com/feed/f5seo&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;The major engines change the rules of search on a regular basis. Did you know that metatags may no longer have an impact on your search ranking? or that Twitter alone, produces millions of tweets (140 character posts) per day which Google and Bing now have the rights to index? &lt;/p&gt;
&lt;p&gt;Find out how key shifts in the industry could directly affect your search ranking. It's commonly known that most people don't look past page 2 or 3 of search results. Therefore, if your business is not listed on page 1 or 2, you're missing the boat. &lt;/p&gt;
&lt;p&gt;Discover at least 10 ways to improve your business using the latest search engine strategies.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;11:30 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;12:30 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>235</speaker1_id>
    <speaker2_id>248</speaker2_id>
    <speaker3_id>284</speaker3_id>
    <speaker4_id>289</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/ryan-kelly"&gt;Ryan Kelly&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/rajan-sodhi"&gt;Rajan Sodhi&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/martin-stoddart"&gt;Martin Stoddart&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/vanessa-wynn-williams"&gt;Vanessa Wynn-Williams&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/search-marketing-2010"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>101</ID>
    <title>The Metrics of Social Media</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>Buzz, Bust, or Booming?</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is &lt;b&gt;#F5social&lt;/b&gt;&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5social" title="www.hootsuite.com/feed/f5social"&gt;www.hootsuite.com/feed/f5social&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;How to effectively market your business using &lt;strong&gt;social communities&lt;/strong&gt; like Facebook, LinkedIn, Twitter, Youtube, and Squidoo. Explore the possibility of hosting your own social niche community on your web site with WordPress and BuddyPress. Join this thoughtful discussion with examples of &lt;strong&gt;measurable social media&lt;/strong&gt; campaigns that have &lt;span style="color: #1790cf;"&gt;succeeded&lt;/span&gt; and &lt;span style="color: #1790cf;"&gt;failed&lt;/span&gt;.&lt;/p&gt;
&lt;p&gt;Attend this session to decide once and for all&amp;nbsp;which social communities should be a part of your &lt;strong&gt;long term marketing strategy&lt;/strong&gt;.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:30 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;11:15 am&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>133</speaker1_id>
    <speaker2_id>134</speaker2_id>
    <speaker3_id>216</speaker3_id>
    <speaker4_id>255</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/darren-barefoot"&gt;Darren Barefoot&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/kris-krug"&gt;Kris Krug&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/alfredo-tan"&gt;Alfredo Tan&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/lisa-sabin-wilson"&gt;Lisa Sabin-Wilson &lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/metrics-social-media"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>103</ID>
    <title>Cost Effective Video Marketing</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>Getting results without blowing the budget</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG is #F5video&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5video" title="www.hootsuite.com/feed/f5video"&gt;www.hootsuite.com/feed/f5video&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;The statistics of online video are convincing. &lt;/p&gt;
&lt;p&gt;According to comScore:&lt;/p&gt;
&lt;p&gt;• Online video viewers are 20% more likely to make a purchase online&lt;br /&gt;
• 16.8 Billion Online Video Streams&lt;br /&gt;
• 151 Million people can be reached 110 times per month&lt;br /&gt;
• Online Video can reach 70-80% on internet users per month&lt;br /&gt;
• Total Online Internet Videos are up over 66% from last year&lt;br /&gt;
• Online Video is big across all age categories&lt;br /&gt;
• Youtube videos are up 98% since last year&lt;br /&gt;
• Online Video Advertising is in the Early Stages&lt;/p&gt;
&lt;p&gt;Learn how your business can use online video to boost sales and brand awareness. You can spend tens of thousands of dollars on videos for your business or you can spend zero dollars. Find out what types of video will work best for your business and your budget.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;12:30 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:25 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>234</speaker1_id>
    <speaker2_id>258</speaker2_id>
    <speaker3_id>262</speaker3_id>
    <speaker4_id>283</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/bradley-shende"&gt;Bradley Shende&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/michael-tippett"&gt;Michael Tippett&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/justin-young"&gt;Justin Young&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/brent-stafford"&gt;Brent Stafford &lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/cost-effective-video-marketing"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>104</ID>
    <title>Cloud Computing</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>Wake up and get your head in the cloud!</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5cloud&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5cloud" title="www.hootsuite.com/feed/f5cloud"&gt;www.hootsuite.com/feed/f5cloud&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;According to Wikipedia, Cloud Computing is a paradigm shift in how we store and access information. Traditionally, people used software to manage their information and their business data; however a major shift is happening in the market. &lt;/p&gt;
&lt;p&gt;Today, more and more businesses are using applications on the web  which allow to store and manage your data online. Downloading software is no longer a necessity. &lt;/p&gt;
&lt;p&gt;One of the early players in this space was Salesforce.com who boasted the tagline "no software". Now, online apps like google calendar, basecamp, and box.net are becoming more attractive. Businesses are recognizing them for their affordability and scalability.&lt;/p&gt;
&lt;p&gt;Learn how you can benefit from the "cloud" paradigm.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:30 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;11:15 am&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom B</Location>
    <speaker1_id>189</speaker1_id>
    <speaker2_id>208</speaker2_id>
    <speaker3_id>215</speaker3_id>
    <speaker4_id>248</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/howie-wu"&gt;Howie Wu&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/mark-cunningham"&gt;Mark Cunningham&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/ryan-storgaard"&gt;Ryan Storgaard&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/rajan-sodhi"&gt;Rajan Sodhi&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/cloud-computing"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>105</ID>
    <title>The Secret to Success: Avoiding Start-up Pitfalls</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>Sometimes the best way to learn is from others&amp;#039; mistakes</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5startups&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5startups" title="www.hootsuite.com/feed/f5startups"&gt;www.hootsuite.com/feed/f5startups&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;Participate in an intriguing discussion on start-ups that have failed. Did you know that companies like Apple had several flops before they got it right? or that web tv was first bought by Microsoft in 1997 and failed? However, web tv, today, is on an upward trend towards mass adoption. This exemplifies that failure doesn't always reflect the end of an idea. &lt;/p&gt;
&lt;p&gt;Attend this dynamic session to uncover the critical components of timing, as well as learning the difference between when to give up and when to push harder.&lt;/p&gt;
&lt;p&gt;Experience comes from a series of overcoming bad decisions and sometimes timing is everything.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;1:40 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;2:30 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom B</Location>
    <speaker1_id>247</speaker1_id>
    <speaker2_id>251</speaker2_id>
    <speaker3_id>291</speaker3_id>
    <speaker4_id>178</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/ryan-holmes"&gt;Ryan Holmes&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/michael-fergusson"&gt;Michael Fergusson&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/danny-robinson"&gt;Danny Robinson &lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/carisa-miklusak"&gt;Carisa Miklusak&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/secret-success-avoiding-start-pitfalls"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>108</ID>
    <title>Blogging for Profit</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;&lt;a href="http://en.wikipedia.org/wiki/Blog" target="_blank"&gt;Blogging&lt;/a&gt; isn't just hot, it's become a necessity for many businesses. Whether you have a blog already or you need to set one up, this workshop will give you tangible next steps for success with a blog. Discuss new strategies for building your blog following, as well as, using your blog to create long lasting client relationships.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:30 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;2:30 pm&lt;/span&gt;</end_time>
    <workshop_times>10:30am | 2:00pm - Booth #420</workshop_times>
    <Location></Location>
    <speaker1_id>290</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/john-chow"&gt;John Chow&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/blogging-profit"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>111</ID>
    <title>Twitter Etiquette for Business</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Whether you're already on the &lt;a href="http://twitter.com/about" target="_blank"&gt;Twitter&lt;/a&gt; bandwagon or you see it as merely the latest trend, recognizing the impact of &lt;a href="http://en.wikipedia.org/wiki/Microblogging" target="_blank"&gt;microblogging&lt;/a&gt; on business is important. Trends in this area are quickly emerging and evolving. For example, companies are now paying high ranking twitter members to talk about them. It's a turn (perhaps for the worst) in social media campaigns. Stay in the know by learning about new twitter trends and the impact they could have on your business. More importantly, get to know some basic rules that will help you build a loyal following.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This workshop is sponsored by &lt;a title="HootSuite" href="http://www.f5-expo.com/exhibitor-sponsor/hootsuite-media-inc" target="_blank"&gt;HootSuite&lt;/a&gt;&lt;br /&gt; &lt;a href="http://www.f5-expo.com/exhibitor-sponsor/hootsuite-media-inc" target="_blank"&gt;&lt;img src="http://www.f5-expo.com/images/hootsuite_f5.jpg" border="0" alt="" hspace="5" align="left" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:00 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:30 pm&lt;/span&gt;</end_time>
    <workshop_times>10:00am | 10:45am | 11:30am | 1:00pm - Booth #110</workshop_times>
    <Location></Location>
    <speaker1_id>247</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/ryan-holmes"&gt;Ryan Holmes&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/twitter-etiquette-business"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>125</ID>
    <title>Mobile Marketing</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>The &amp;quot;App&amp;quot; Explosion</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5mobile&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5mobile" title="www.hootsuite.com/feed/f5mobile"&gt;www.hootsuite.com/feed/f5mobile&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;Everywhere you turn, people are talking about applications (apps) for smart phones. Mobile marketing has become a new buzz term for business. With iPhones, Blackberries, the Palm Pre, and so many other personal devices, you need to know what your business can do to capitalize on this emerging shift. &lt;/p&gt;
&lt;p&gt;Hear about apps that have helped businesses market themselves, increase revenue, and strengthen customer loyalty. Find out if building an app for your business makes sense for you. &lt;/p&gt;
&lt;p&gt;Walk away with a couple apps you may decide your business can't live without.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;1:40 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;2:30 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>218</speaker1_id>
    <speaker2_id>237</speaker2_id>
    <speaker3_id>238</speaker3_id>
    <speaker4_id>241</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/brian-wong"&gt;Brian Wong&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/scott-michaels"&gt;Scott Michaels&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/olivier-vincent"&gt;Olivier Vincent&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/adarsh-pallian"&gt;Adarsh Pallian&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/mobile-marketing"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>126</ID>
    <title>Stories from the Trenches</title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>Protect your business &amp;amp; your customers</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5security&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5security" title="www.hootsuite.com/feed/f5security"&gt;www.hootsuite.com/feed/f5security&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;Did you know that the first criminal prosecution arising from Twitter posts began in April 2009? or that you could be held liable if hackers steal your client data? Hear stories from those who have suffered losses as a result of not properly managing their technology. &lt;/p&gt;
&lt;p&gt;Learn from experts in online security and criminal investigation units on how to protect your business.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;12:30 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:25 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom B</Location>
    <speaker1_id>230</speaker1_id>
    <speaker2_id>232</speaker2_id>
    <speaker3_id>243</speaker3_id>
    <speaker4_id>178</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/tom-ellis"&gt;Tom Ellis&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/mark-fancourt-smith"&gt;Mark Fancourt-Smith&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/brad-lever"&gt;Brad Lever&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/carisa-miklusak"&gt;Carisa Miklusak&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/stories-trenches"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>127</ID>
    <title>Podcasting 101</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Have you ever thought about creating a voice or video &lt;a href="http://en.wikipedia.org/wiki/Podcast" target="_blank"&gt;podcast&lt;/a&gt; for your business? Podcasting viewership is growing at an exponential rate. Get hands on advice on how to take your first steps. Learn the do's and dont's in order to build a captive, reoccurring audience.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;11:00 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:00 pm&lt;/span&gt;</end_time>
    <workshop_times>11:00am | 12:30pm - Booth #420</workshop_times>
    <Location></Location>
    <speaker1_id>302</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/tris-hussey"&gt;Tris Hussey&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/podcasting-101"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>202</ID>
    <title>Virtual Conferencing &amp;amp; Mobile Management </title>
    <session_type>Panel Discussion</session_type>
    <field_tagline_value>The next generation of voice communication</field_tagline_value>
    <Description>&lt;p&gt;-----------------------------------------------------------------&lt;br /&gt;
TWITTER HASHTAG for this session is #F5virtual&lt;br /&gt;
Session feed available at &lt;a href="http://www.hootsuite.com/feed/f5virtual" title="www.hootsuite.com/feed/f5virtual"&gt;www.hootsuite.com/feed/f5virtual&lt;/a&gt;&lt;br /&gt;
Attendees will be encouraged to tweet their questions during the session for an interactive learning experience.&lt;br /&gt;
-----------------------------------------------------------------&lt;/p&gt;
&lt;p&gt;What do a mathematical unit, free calling, a virtual room, and a frog sound have in common? They are all part of a new wave in business communication that will impact how you'll talk to your customers and to each other. &lt;/p&gt;
&lt;p&gt;Don't miss this informative session on the future of voice communication with people from Google Voice, Skype, Mingleverse and Ribbit. The days of deliberating between voip or landlines are over. People are now demanding a better way to access and manage their phone and voicemail; much of this is coming through mobile and web applications. Will people choose to streamline their mobile data or will they change how they communicate altogether? &lt;/p&gt;
&lt;p&gt;Attend this session to see how much technology is changing in the area of internet and voice communication. You'll be surprised to find out what's just around the corner.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;12:30 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:25 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom C</Location>
    <speaker1_id>170</speaker1_id>
    <speaker2_id>332</speaker2_id>
    <speaker3_id>231</speaker3_id>
    <speaker4_id>297</speaker4_id>
    <field_speakers_nid>&lt;div class="field-item"&gt;&lt;a href="/speakers/wesley-chan"&gt;Wesley Chan&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/michael-kuhlmann"&gt;Michael Kuhlmann&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/ron-stevens"&gt;Ron Stevens&lt;/a&gt;&lt;/div&gt;&lt;div class="field-item"&gt;&lt;a href="/speakers/sean-omahony"&gt;Sean O&amp;#039;Mahony&lt;/a&gt;&lt;/div&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/virtual-conferencing-mobile-management"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>253</ID>
    <title>TAKING CRAZY BACK </title>
    <session_type>Keynote</session_type>
    <field_tagline_value>The Technocrazy Life: A Story of Crashing, Surviving, and Thriving</field_tagline_value>
    <Description>&lt;p&gt;During the web 1.0 craze, Tod Maffin was a top-flying CEO of a technology company. Worth millions on paper, he led a frantic life that included running his publicly traded artificial intelligence firm while at the same time hosting a national radio show on CBC Radio One about technology. He was working 16-hour days, non-stop.&lt;/p&gt;
&lt;p&gt;And then, everything crashed. Tod was crippled with a devastating depression and addiction which all but destroyed him -- all the while, struggling to appear to be managerial to employees and colleagues, and happy and healthy to his friends and family.&lt;/p&gt;
&lt;p&gt;Today, Tod is an inspirational example of fighting back, recovery in action, and learning how to live sanely in our busy techno-driven life. In the summer of 2009, Tod was featured in Esperanza Mental Health Magazine as an “Everyday Hero."&lt;/p&gt;
&lt;p&gt;Tod’s story is emotional — at once funny and poignant, sad and hopeful. &lt;/p&gt;
&lt;p&gt;He'll show attendees how to be "strategically crazy" -- managing teams with insight and vision, without letting the business life run their "real" life. It will speak to each person in the room who feels they're overworked, they're doing it to themselves, and they don't know how to stop.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;9:15 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;10:15 am&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom A</Location>
    <speaker1_id>252</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/tod-maffin"&gt;Tod Maffin&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/taking-crazy-back"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>256</ID>
    <title>WordPress For Dummies </title>
    <session_type>Workshop</session_type>
    <field_tagline_value>How some of today&amp;#039;s leading companies are using WordPress</field_tagline_value>
    <Description>&lt;p&gt;Attending this workshop does not infer that you are a 'Dummy' by any stretch of the imagination! Instead, it is meant to explore the ease in which individuals and small business are able to host a dynamic, interactive and useful web site of their own for the very low cost of free. Together, we will have a look at how some of today's leading companies are using WordPress to runs sites that range from basic blogs to fully integrated web sites with portfolios, galleries, e-commerce and more!&lt;/p&gt;
&lt;p&gt;This workshop is run by Lisa Sabin-Wilson, the author of the insanely popular WordPress For Dummies book (which is currently selling in Amazon's top 3,000 books!).&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This workshop is sponsored by &lt;a title="Peer 1 Hosting" href="http://www.f5-expo.com/exhibitor-sponsor/peer-1-hosting" target="_blank"&gt;Peer 1 Hosting&lt;/a&gt;&lt;br /&gt; &lt;a href="http://www.f5-expo.com/exhibitor-sponsor/peer-1-hosting" target="_blank"&gt;&lt;img src="http://www.f5-expo.com/images/evite_peer1.jpg" border="0" alt="" hspace="5" align="left" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;1:00 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;2:45 pm&lt;/span&gt;</end_time>
    <workshop_times>1:00pm | 2:15pm - Booth #208</workshop_times>
    <Location></Location>
    <speaker1_id>255</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/lisa-sabin-wilson"&gt;Lisa Sabin-Wilson &lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/wordpress-dummies"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>257</ID>
    <title>Building Your Community with BuddyPress </title>
    <session_type>Workshop</session_type>
    <field_tagline_value>Helping you determine if BuddyPress is right for your site </field_tagline_value>
    <Description>&lt;p&gt;The author of BuddyPress For Dummies, Lisa Sabin-Wilson, takes you on a tour through this year's hottest open source product on the market:&amp;nbsp; BuddyPress, which is a suite of core plugins for the WordPress platforms that enables any web site owner the ability to run a fully interactive, social network on their own web site.&lt;/p&gt;
&lt;p&gt;Lisa introduces web site owners to BuddyPress – a suite of plugins available for the WordPress platform that is rich with features that allow you to take your WordPress site to the next level by engaging a community on your own web site through dynamic features such as:&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Extended Profiles&lt;/li&gt;
&lt;li&gt;Friends&lt;/li&gt;
&lt;li&gt;Private Messaging&lt;/li&gt;
&lt;li&gt;Activity Wires&lt;/li&gt;
&lt;li&gt;Blog Tracking&lt;/li&gt;
&lt;li&gt;Status Updates&lt;/li&gt;
&lt;li&gt;…and more!&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;This workshop introduces you to the features available, aimed toward helping you make the decision if BuddyPress is right for your site, and has features that you would like to add to enhance and grow a social community on your own domain.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;This workshop is sponsored by &lt;a title="Peer 1 Hosting" href="http://www.f5-expo.com/exhibitor-sponsor/peer-1-hosting" target="_blank"&gt;Peer 1 Hosting&lt;/a&gt;&lt;br /&gt; &lt;a href="http://www.f5-expo.com/exhibitor-sponsor/peer-1-hosting" target="_blank"&gt;&lt;img src="http://www.f5-expo.com/images/evite_peer1.jpg" border="0" alt="" hspace="5" align="left" /&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;12:00 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;2:15 pm&lt;/span&gt;</end_time>
    <workshop_times>12:00pm | 1:45pm - Booth #208</workshop_times>
    <Location></Location>
    <speaker1_id>255</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/lisa-sabin-wilson"&gt;Lisa Sabin-Wilson &lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/building-your-community-buddypress"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>264</ID>
    <title>SEO &amp;amp; Paid Search for Beginners</title>
    <session_type>Workshop</session_type>
    <field_tagline_value>How to Get More Traffic, More Leads, &amp;amp; More Sales!</field_tagline_value>
    <Description>&lt;p&gt;How to Get More Traffic, More Leads, &amp;amp; More Sales!&lt;/p&gt;
&lt;p&gt;Search Engines such as Google, Yahoo and Bing continue to be the main sources of website traffic for the majority of businesses but if your company is just starting out on the web, what should you focus on?&lt;/p&gt;
&lt;p&gt;In this session, you’ll learn things like:&lt;br /&gt;
- Why search is so powerful &amp;amp; how to take advantage of it&lt;br /&gt;
- How to get started with SEO &amp;amp; PPC&lt;br /&gt;
- How to make money using search: a tried, tested, and true formula&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;12:15 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;3:00 pm&lt;/span&gt;</end_time>
    <workshop_times>12:15pm | 2:30pm - Booth #218</workshop_times>
    <Location></Location>
    <speaker1_id>263</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/adam-killam"&gt;Adam Killam&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/seo-paid-search-beginners"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>265</ID>
    <title>Local Marketing</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Local marketing, the process of marketing to people in your businesses local area, has been exploding in the past 6 months. Today it’s easier than ever before for companies of all sizes to take advantage of a variety of ways to reach out to customers in their immediate vicinity.&lt;/p&gt;
&lt;p&gt;In this session you will learn “free” and paid ways to get local customers ringing your cash register. Topics will include:&lt;/p&gt;
&lt;p&gt;- What local marketing really is, who should use it and what it can mean to your business&lt;br /&gt;
- Which local site is red hot right now and how you can take  advantage of it&lt;br /&gt;
- How savvy companies are using social media to rock the local social web&lt;br /&gt;
- Advice on tools you can start taking advantage of today to get in front of your local customers&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;11:15 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:45 pm&lt;/span&gt;</end_time>
    <workshop_times>11:15am | 1:15pm Booth #218</workshop_times>
    <Location></Location>
    <speaker1_id>263</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/adam-killam"&gt;Adam Killam&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/local-marketing"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>275</ID>
    <title>Lunch Break</title>
    <session_type>Non-session</session_type>
    <field_tagline_value></field_tagline_value>
    <Description></Description>
    <start_time>&lt;span class="date-display-single"&gt;11:00 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;12:00 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location>Ballroom C</Location>
    <speaker1_id></speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid></field_speakers_nid>
    <Link>&lt;a href="/sessions/lunch-break"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>280</ID>
    <title>Device Tips: Demystify BlackBerry Terminology </title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Have you ever felt like technology has a language of its own? Fret no longer. In this session, you will get quick, easy to understand explanations for some of the most common Blackberry terminology. In 15 minutes, you’ll be a Blackberry lingo pro!&lt;/p&gt;
&lt;p&gt;Don't forget to drop by the Swirl Solutions booth and enter to win a new Blackerry!&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;11:00 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;11:30 am&lt;/span&gt;</end_time>
    <workshop_times>11:00am - Booth #308</workshop_times>
    <Location></Location>
    <speaker1_id>279</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/darci-larocque"&gt;Darci LaRocque&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/device-tips-demystify-blackberry-terminology"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>281</ID>
    <title>Travel Tips: Avoiding Outrageous Cell Bills While on the Road</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Have you ever been stuck with a cell phone bill that was so high you wanted to cry? If so, you know how painful it can be. If not, it’s something you’ll want to avoid! Attend this quick 15 minute session on fool proof tips for avoiding high voice and data charges while on the road. &lt;/p&gt;
&lt;p&gt;Don't forget to stop by the Swirl Solutions booth and enter to win a new Blackerry!&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:15 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;12:00 pm&lt;/span&gt;</end_time>
    <workshop_times>10:15am | 11:30am - Booth #308</workshop_times>
    <Location></Location>
    <speaker1_id>279</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/darci-larocque"&gt;Darci LaRocque&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/travel-tips-avoiding-outrageous-cell-bills-while-road"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>282</ID>
    <title>Blackberry Q&amp;amp;A’s</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;This interactive workshop will address your top Questions about the Blackberry. Get direct access to BC’s most knowledgeable Blackberry consultants, Darci LaRocque. She’ll give you simple answers to any and all questions related to your blackberry smartphone. &lt;/p&gt;
&lt;p&gt;Don't forget to drop by the Swirl Solutions booth and enter to win a new Blackerry!&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;1:15 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:45 pm&lt;/span&gt;</end_time>
    <workshop_times>1:15pm - Booth #308</workshop_times>
    <Location></Location>
    <speaker1_id>279</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/darci-larocque"&gt;Darci LaRocque&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/blackberry-qa%E2%80%99s"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>303</ID>
    <title>Social Media Response Strategy</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;Organizations are often hesitant to enter the social media sphere due to fear of soliciting negative comments from their audience.  The fact is that consumers, employees and candidates are already talking about brands online every day, perhaps &lt;em&gt;your&lt;/em&gt; brand.&lt;/p&gt;
&lt;p&gt;As companies we have the choice to embrace or ignore these conversations, both positive and negative.  Although potential negative user-generated content is a valid concern, implementing a simple response strategy designed to demonstrate transparency, humanism and authenticity – three values critical to the social media audience - can quickly elevate brand impact.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:15 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;11:45 am&lt;/span&gt;</end_time>
    <workshop_times>10:15am | 11:15am - Booth 208</workshop_times>
    <Location></Location>
    <speaker1_id>178</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/carisa-miklusak"&gt;Carisa Miklusak&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/social-media-response-strategy"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>304</ID>
    <title>Social Media Time Savers</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;The largest risk to successfully executing a social media campaign is a lack of resources. A successful social media campaign will result in an organizational presence on many social media sites and interaction on each channel is critical to continued results. However, having the time to keep up with this growth is taxing. To address this challenge, many &lt;em&gt;aggregators&lt;/em&gt; have emerged offering varying solutions. Using aggregators enables companies to sustain and scale effective social media strategies.&lt;/p&gt;
&lt;p&gt;In this 15 minute workshop, you will learn about existing aggregators and their different functionalities to determine which is right for your business.&amp;nbsp; If you have a current social media presence, you will learn ways to quickly reduce your current time investment.&amp;nbsp; If you are just entering the social media sphere, you will be prepared to incorporate discussed strategies from the beginning.&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;10:45 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;11:35 am&lt;/span&gt;</end_time>
    <workshop_times>10:45am - Booth #208</workshop_times>
    <Location></Location>
    <speaker1_id>178</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/carisa-miklusak"&gt;Carisa Miklusak&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/social-media-time-savers"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>308</ID>
    <title>Blogging for Business</title>
    <session_type>Workshop</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;p&gt;The "Who, What, When, Where, and Why" of blogging for business may be more simple than you think. Learn who could write your business blog, what information should be shared, how often to post, and what tools to use. Most importantly, you'll discover how having a blog can help your company succeed.&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;11:45 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;1:30 pm&lt;/span&gt;</end_time>
    <workshop_times>11:45am | 1:00pm Booth #420</workshop_times>
    <Location></Location>
    <speaker1_id>301</speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid>&lt;a href="/speakers/rebecca-bollwitt"&gt;Rebecca Bollwitt&lt;/a&gt;</field_speakers_nid>
    <Link>&lt;a href="/sessions/blogging-business"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>317</ID>
    <title>F5 Networking Reception</title>
    <session_type>Non-session</session_type>
    <field_tagline_value>The Landing @ 5:30pm</field_tagline_value>
    <Description>&lt;p&gt;Don't miss out on your chance to meet and mingle with Malcolm Gladwell, other F5 speakers, and industry professionals.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;The Landing @ 5:30pm, 375 Water Street&lt;/li&gt;
&lt;li&gt;Mini Burger bar!&lt;/li&gt;
&lt;li&gt;Free drink included&lt;/li&gt;
&lt;li&gt;Exciting door prizes&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;Free admission for All-Inclusive passholders!&lt;/p&gt;
&lt;p&gt;&lt;img src="http://www.f5-expo.com/images/drink-tickets.jpg" alt="" /&gt;&lt;/p&gt;
&lt;p&gt;Already purchased a Slim or Tradeshow Pass but forgot to purchase a reception ticket? No problem! Give us a call at 604.565.0910 and we can assist you. &lt;strong&gt;Reception tickets are only $39!&lt;/strong&gt;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;5:30 pm&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;9:30 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location></Location>
    <speaker1_id></speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid></field_speakers_nid>
    <Link>&lt;a href="/sessions/f5-networking-reception"&gt;view&lt;/a&gt;</Link>
  </node>
  <node>
    <ID>349</ID>
    <title>IdeaZoo Tradeshow</title>
    <session_type>Non-session</session_type>
    <field_tagline_value></field_tagline_value>
    <Description>&lt;h2&gt;IdeaZoo Exhibits&lt;/h2&gt;
&lt;p&gt;Through a series of interactive exhibits, you will be able to discover and learn about all the latest and greatest in technology products, software, apps, and trends that will benefit your business for years to come.&amp;nbsp;&lt;a title="2010 Exhibitor List" href="http://www.f5-expo.com/2010-exhibitors" target="_blank"&gt;&lt;strong&gt;View all exhibitors&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;IdeaZoo Tracks&lt;/h2&gt;
&lt;p&gt;For your convenience, we've also introduced tracks to make your wayfinding experience easier while you navigate through the IdeaZoo.&amp;nbsp;&lt;a title="F5 Tracks" href="http://www.f5-expo.com/what-are-tracks" target="_blank"&gt;&lt;strong&gt;View all tracks&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;h2&gt;FREE Workshops!&lt;/h2&gt;
&lt;p&gt;Plus, we've got a great line up of workshops scheduled throughout the day and they are taking place right on the tradeshow floor! You will learn how to gain the upper hand on your competition in &lt;strong&gt;less than&lt;/strong&gt; 20 minutes in these informative, hands-on workshops!&amp;nbsp;&lt;a title="F5 Workshops" href="http://www.f5-expo.com/workshops" target="_blank"&gt;&lt;strong&gt;View all workshops&lt;/strong&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&amp;nbsp;&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;REGISTRATION OPENS AT 8AM ON APRIL 7, 2010!&lt;/strong&gt;&lt;/p&gt;
</Description>
    <start_time>&lt;span class="date-display-single"&gt;9:00 am&lt;/span&gt;</start_time>
    <end_time>&lt;span class="date-display-single"&gt;5:00 pm&lt;/span&gt;</end_time>
    <workshop_times></workshop_times>
    <Location></Location>
    <speaker1_id></speaker1_id>
    <speaker2_id></speaker2_id>
    <speaker3_id></speaker3_id>
    <speaker4_id></speaker4_id>
    <field_speakers_nid></field_speakers_nid>
    <Link>&lt;a href="/sessions/ideazoo-tradeshow"&gt;view&lt;/a&gt;</Link>
  </node>
</xml>

