37 Keynote <p>Opening remarks by blogger TechLinz and CEO, Massive Media, producer of the F5 EXPO. Join Lindsay in this high energy presentation on technology in 2010 as she shares her vision on building your business in the digital world. </p> <p>This will be an interactive presentation with networking amongst the audience and live audience participation through tweeting and sms.</p> <span class="date-display-single">8:30 am</span> <span class="date-display-single">9:15 am</span> Ballroom A 42 <a href="/speakers/techlinz">TechLinz</a> <a href="/sessions/conference-kick">view</a> 41 Keynote <p>Presentation Teaser:<br /> The explosion in social media has created enormous excitment about how these new tools can transform human engagement. But is there a downside of things like Twitter and Facebook? What aren't they good at? And how does understanding the limitations of these innovations alter the way we pursue social change?</p> <span class="date-display-single">3:00 pm</span> <span class="date-display-single">4:00 pm</span> 40 <a href="/speakers/malcolm-gladwell">Malcolm Gladwell</a> <a href="/sessions/malcolm-gladwell-innovation-limitation">view</a> 99 Panel Discussion 10 ways to drive more traffic <p>The major engines change the rules of search on a regular basis. Did you know that metatags may no longer have an impact on your search ranking? or that Twitter alone, produces millions of tweets (140 character posts) per day which Google and Bing now have the rights to index? </p> <p>Find out how key shifts in the industry could directly affect your search ranking. It's commonly known that most people don't look past page 2 or 3 of search results. Therefore, if your business is not listed on page 1 or 2, you're missing the boat. </p> <p>Discover at least 10 ways to improve your business using the latest search engine strategies.</p> <span class="date-display-single">11:30 am</span> <span class="date-display-single">12:30 pm</span> Ballroom A 235 248 284 289 <div class="field-item"><a href="/speakers/ryan-kelly">Ryan Kelly</a></div><div class="field-item"><a href="/speakers/rajan-sodhi">Rajan Sodhi</a></div><div class="field-item"><a href="/speakers/martin-stoddart">Martin Stoddart</a></div><div class="field-item"><a href="/speakers/vanessa-wynn-williams">Vanessa Wynn-Williams</a></div> <a href="/sessions/search-marketing-2010">view</a> 101 Panel Discussion Buzz, Bust, or Booming? <p>How to effectively market your business using <strong>social communities</strong> like Facebook, LinkedIn, Twitter, Youtube, and Squidoo. Explore the possibility of hosting your own social niche community on your web site with WordPress and BuddyPress. Join this thoughtful discussion with examples of <strong>measurable social media</strong> campaigns that have <span style="color: #1790cf;">succeeded</span> and <span style="color: #1790cf;">failed</span>.</p> <p>Attend this session to decide once and for all&nbsp;which social communities should be a part of your <strong>long term marketing strategy</strong>.</p> <span class="date-display-single">10:30 am</span> <span class="date-display-single">11:15 am</span> Ballroom A 133 134 216 255 <div class="field-item"><a href="/speakers/darren-barefoot">Darren Barefoot</a></div><div class="field-item"><a href="/speakers/kris-krug">Kris Krug</a></div><div class="field-item"><a href="/speakers/alfredo-tan">Alfredo Tan</a></div><div class="field-item"><a href="/speakers/lisa-sabin-wilson">Lisa Sabin-Wilson </a></div> <a href="/sessions/metrics-social-media">view</a> 103 Panel Discussion Getting results without blowing the budget <p>The statistics of online video are convincing. </p> <p>According to comScore:</p> <p>• Online video viewers are 20% more likely to make a purchase online<br /> • 16.8 Billion Online Video Streams<br /> • 151 Million people can be reached 110 times per month<br /> • Online Video can reach 70-80% on internet users per month<br /> • Total Online Internet Videos are up over 66% from last year<br /> • Online Video is big across all age categories<br /> • Youtube videos are up 98% since last year<br /> • Online Video Advertising is in the Early Stages</p> <p>Learn how your business can use online video to boost sales and brand awareness. You can spend tens of thousands of dollars on videos for your business or you can spend zero dollars. Find out what types of video will work best for your business and your budget.</p> <span class="date-display-single">12:30 pm</span> <span class="date-display-single">1:25 pm</span> Ballroom A 234 258 262 283 <div class="field-item"><a href="/speakers/bradley-shende">Bradley Shende</a></div><div class="field-item"><a href="/speakers/michael-tippett">Michael Tippett</a></div><div class="field-item"><a href="/speakers/justin-young">Justin Young</a></div><div class="field-item"><a href="/speakers/brent-stafford">Brent Stafford </a></div> <a href="/sessions/cost-effective-video-marketing">view</a> 104 Panel Discussion Wake up and get your head in the cloud! <p>According to Wikipedia, Cloud Computing is a paradigm shift in how we store and access information. Traditionally, people used software to manage their information and their business data; however a major shift is happening in the market. </p> <p>Today, more and more businesses are using applications on the web which allow to store and manage your data online. Downloading software is no longer a necessity. </p> <p>One of the early players in this space was Salesforce.com who boasted the tagline "no software". Now, online apps like google calendar, basecamp, and box.net are becoming more attractive. Businesses are recognizing them for their affordability and scalability.</p> <p>Learn how you can benefit from the "cloud" paradigm.</p> <span class="date-display-single">10:30 am</span> <span class="date-display-single">11:15 am</span> Ballroom B 189 208 215 248 <div class="field-item"><a href="/speakers/howie-wu">Howie Wu</a></div><div class="field-item"><a href="/speakers/mark-cunningham">Mark Cunningham</a></div><div class="field-item"><a href="/speakers/ryan-storgaard">Ryan Storgaard</a></div><div class="field-item"><a href="/speakers/rajan-sodhi">Rajan Sodhi</a></div> <a href="/sessions/cloud-computing">view</a> 105 Panel Discussion Sometimes the best way to learn is from others&#039; mistakes <p>Participate in an intriguing discussion on start-ups that have failed. Did you know that companies like Apple had several flops before they got it right? or that web tv was first bought by Microsoft in 1997 and failed? However, web tv, today, is on an upward trend towards mass adoption. This exemplifies that failure doesn't always reflect the end of an idea. </p> <p>Attend this dynamic session to uncover the critical components of timing, as well as learning the difference between when to give up and when to push harder.</p> <p>Experience comes from a series of overcoming bad decisions and sometimes timing is everything.</p> <span class="date-display-single">1:40 pm</span> <span class="date-display-single">2:30 pm</span> Ballroom B 247 251 291 178 <div class="field-item"><a href="/speakers/ryan-holmes">Ryan Holmes</a></div><div class="field-item"><a href="/speakers/michael-fergusson">Michael Fergusson</a></div><div class="field-item"><a href="/speakers/danny-robinson">Danny Robinson </a></div><div class="field-item"><a href="/speakers/carisa-miklusak">Carisa Miklusak</a></div> <a href="/sessions/secret-success-avoiding-start-pitfalls">view</a> 108 Workshop <p><a href="http://en.wikipedia.org/wiki/Blog" target="_blank">Blogging</a> isn't just hot, it's become a necessity for many businesses. Whether you have a blog already or you need to set one up, this workshop will give you tangible next steps for success with a blog. Discuss new strategies for building your blog following, as well as, using your blog to create long lasting client relationships.</p> 10:30am | 2:00pm 290 <a href="/speakers/john-chow">John Chow</a> <a href="/sessions/blogging-business">view</a> 111 Workshop <p>Whether you're already on the <a href="http://twitter.com/about" target="_blank">Twitter</a> bandwagon or you see it as merely the latest trend, recognizing the impact of <a href="http://en.wikipedia.org/wiki/Microblogging" target="_blank">microblogging</a> on business is important. Trends in this area are quickly emerging and evolving. For example, companies are now paying high ranking twitter members to talk about them. It's a turn (perhaps for the worst) in social media campaigns. Stay in the know by learning about new twitter trends and the impact they could have on your business. More importantly, get to know some basic rules that will help you build a loyal following.</p> <p>&nbsp;</p> <p>This workshop is sponsored by:<br /> <a href="http://www.f5-expo.com/exhibitor-sponsor/hootsuite-media-inc" target="_blank"><img src="http://www.f5-expo.com/images/hootsuite_f5.jpg" border="0" alt="" hspace="5" align="left" /></a></p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> 10:00am | 10:45am | 11:30am | 1:00pm 247 <a href="/speakers/ryan-holmes">Ryan Holmes</a> <a href="/sessions/twitter-etiquette-business">view</a> 125 Panel Discussion The &quot;App&quot; Explosion <p>Everywhere you turn, people are talking about applications (apps) for smart phones. Mobile marketing has become a new buzz term for business. With iPhones, Blackberries, the Palm Pre, and so many other personal devices, you need to know what your business can do to capitalize on this emerging shift. </p> <p>Hear about apps that have helped businesses market themselves, increase revenue, and strengthen customer loyalty. Find out if building an app for your business makes sense for you. </p> <p>Walk away with a couple apps you may decide your business can't live without.</p> <span class="date-display-single">1:40 pm</span> <span class="date-display-single">2:30 pm</span> Ballroom A 218 237 238 241 <div class="field-item"><a href="/speakers/brian-wong">Brian Wong</a></div><div class="field-item"><a href="/speakers/scott-michaels">Scott Michaels</a></div><div class="field-item"><a href="/speakers/olivier-vincent">Olivier Vincent</a></div><div class="field-item"><a href="/speakers/adarsh-pallian">Adarsh Pallian</a></div> <a href="/sessions/mobile-marketing">view</a>