Social Media Response Strategy

Organizations are often hesitant to enter the social media sphere due to fear of soliciting negative comments from their audience. The fact is that consumers, employees and candidates are already talking about brands online every day, perhaps your brand.

As companies we have the choice to embrace or ignore these conversations, both positive and negative. Although potential negative user-generated content is a valid concern, implementing a simple response strategy designed to demonstrate transparency, humanism and authenticity – three values critical to the social media audience - can quickly elevate brand impact.

Speakers:

Carisa Miklusak Entrepreneur & Co-Founder, SoMedios