BC American Marketing Association (BCAMA)
Join us at the BCAMA VISION Conference!
Thursday, May 13, 2010
Westin Bayshore Hotel
To learn more about VISION and our line up of speakers, or to register today, please visit: http://www.bcama.com/events/vision_conference/2010/default.htm
About VISION 2010
We are in megatransition fuelled by the economy and technology. Consumer attitudes, business practices and the definition of media have all changed permanently. And they will keep changing. Minor marketing tweaks will not keep us in the game.
For marketers, this fundamentally transformed and constantly shifting environment means adapt now or risk being left behind. Minor tweaks today may get us through next week, perhaps even next month, but they will not get us through next year, or prepare us for the wild ride of the new decade.
The theme of BCAMA’s 20th annual Vision Conference is RESET — the reset that has happened and the reset we must make happen in marketing.
It’s time to RESET or regret.
Vision 2010’s plugged-in presenters will share their razor-sharp observations and diverse perspectives in media, trends and brands. They will help us understand why and how we can embrace the reset environment and meet its challenges head-on.
BCAMA will also be hitting our own “reset” button. We’re following the theme we’ve set for Vision this year and after 20 years, we will be resetting our brand identity. Join BCAMA President Georgia Dahle and Grey VP Group Account Director Maya Lange as they unveil the new BCAMA brand at this year’s Vision conference.
About the BCAMA
The BC Chapter of the American Marketing Association has been this province's leading marketing source since 1955. As one of the most highly regarded chapters in North America, BCAMA was awarded with the prestigious international "Chapter of the Year" Award in each of the three years spanning 1994-1997, as well as numerous other awards over the last 20 years.
The BCAMA is made up of over 500 members, and has a contact database of over 3,000 BC marketing, advertising, and communications professionals. A non-profit association, BCAMA is made possible by a dedicated team of volunteers including Board Members, Committee Members, and Sponsors.
For over 50 years, BCAMA has contributed to the growth and education of the BC marketing community.